DATE
January 2024 - present
SERVICES
Content Strategy + Product Marketing
01
The Problem
The value proposition of Sofar (a live music production company) is that the artists and venues are kept hidden from audiences until hours before the show. This creates a "speakeasy" vibe, and a cool "in the know" type of event. This means, however, that the shows can be hard to market because audiences may want a particular artist or type of show that suits their mood.
02
The Solution
After lengthy product investigation, we built up a roster of show types that we can market to our global audience. These show types include high-energy shows, sit-down shows, storyteller shows, and more.
03
The Goal
The aim of show types is to expand our marketing reach by revealing more information about shows. This project is still in progress.