DATE
November 2022 - January 2024
SERVICES
Content Strategy + Copywriting
01
The Problem
Andy Lally ALIVE is a client of the marketing agency, Trellist. ALIVE is a collection of products tailored for the automotive enthusiast, with websites for car auctions, racing events, and collectors. How do we establish a brand voice for all five of the ALIVE product offerings, and present that in a cohesive, revenue-generating way?
02
The Approach
I collaborated with the company's designers and product team to establish sets of guiding principles for each of the five brands, and built a product marketing strategy for each. This strategy involved using brand personas (built from consumer and competitor research) to construct social media marketing calendars for each brand, and on each channel.
03
The Results
Engagement across brands and social media platforms skyrocketed, with page followers increasing by nearly 40% within a 6-month perio. We saw a spike in shared posts, web traffic, and word of mouth sales.